You can’t beat Goodwill for finding quality items at great prices. Whether you’re shopping on a budget, looking for rare collectibles, or in search of designer clothing for a fraction of the original price, Goodwill of North Florida has something for you.


When you shop Goodwill, you help to fund our mission to assist people with barriers to employment find meaningful employment. Eighty-nine cents of every dollar we make goes directly into the Goodwill mission. In addition to our retail locations, Goodwill of North Florida also sells items in our online auction marketplace at Here you can find unique collectibles, jewelry, one-of-a-kind items and higher-end fashion and accessory items. Take a look at all of the great items we have up for auction!


GoodFlix receives donated CDs, DVDs, and Blu-ray discs that are brought in to Goodwill Industries of North Florida's donation centers and stores. We refurbish the donated media using a machine that takes out scratches, making them like new, and post them online. GoodFlix fulfills two business lines for Goodwill, it funds our mission to help people find jobs and is a jobs program employing and training people with barriers in the fast growing field of e-commerce. Thus providing a hand up, not a hand out!