CEO & President
David Rey is CEO and President for Goodwill Industries of North Florida, Inc., a not-for-profit organization dedicated to assisting individuals who face barriers to employment. With 20 years of finance and accounting experience, David has been with Goodwill for nearly a decade, most recently serving as Chief Financial Officer, where he led the organization's Information Technology, Facilities, Risk Management and Real Estate teams.
A Michigan native, David's family relocated to the Florida Keys when he was eight years old. At 18, he began attending Santa Fe College in Gainesville before receiving both bachelor's and master's degrees from the University of Florida. David currently resides in Clay County and is a proud father to his daughter and son, who are all avid sports enthusiasts.
David's extensive background in finance started at Ernst & Young in Orlando before joining the team at Morrison Homes, a top 20 national home builder. In 2009, economic challenges from the recession unexpectedly placed David in a season of unemployment. David's obstacle unfolded a new level of compassion and understanding for those enduring the plight of unemployment. This journey ultimately led him to an opportunity at Goodwill in which he has been able to further Goodwill's mission to transform lives by providing training, trade certifications and job placement services.
David's experience has brought him to be a natural spokesperson for Goodwill, educating the public and fostering relationships throughout North Florida with his passion for the work that is achieved every day. As his daughter says, "failure is just a launching point for potential greatness."
Chief Real Estate Officer
A 20-year veteran member of Goodwill of North Florida's Leadership Team, Karen has assisted the organization's efforts to enhance its physical footprint, community reputation and dedication to developing future servant leaders.
A Florida State University Alumni and graduate of Goodwill International's Executive Development Program, Karen has overseen multiple departments including Marketing, Administration and Operations.
In February 2020, Karen was appointed Chief Real Estate Officer. In this singularly focused role, she plans and directs all real estate activities, including land, building and acquisitions, leasing, and identification of new sites, while overseeing 50+ properties in Goodwill's current portfolio.
Karen's family is native to Jacksonville. She resides in Ponte Vedra Beach and enjoys a laid back lifestyle of beach walks, bike riding, reading and Pilates.
Chief People Officer
Transforming strategy into results and leading change management initiatives for a culture of high performance, quality, and excellence are cornerstones of Lisa Smith's career. She has a proven track record of understanding key business drivers, cultivating relationships, and building consensus for organizational improvement.
As the Chief People Officer for Goodwill Industries of North Florida, she sets the strategic direction for promoting a positive and inclusive work environment that will enable all individuals to maximize their potential, performance, and effectiveness.
She has more than 20 years of leadership and management experience with increasing scope and responsibility. Lisa has received numerous awards for outstanding performance which reflect her commitment to creating cultures of excellence.
Chief Financial Officer
Naomi Jackson joins the Goodwill of North Florida team as our Chief Financial Officer.
Naomi Jackson's professional experience includes over 20 years in corporate and nonprofit organizations, where she has worked in the areas of internal audit, accounting & reporting, and several human resources functions. She also has experience in information technology where she has spearheaded several strategic IT projects, including accounting and HRIS system implementations and various process improvements. She earned her Bachelor’s degree in Business Administration from Florida A&M University, and her Master’s degree in Forensic Accounting from Florida Atlantic University. She has been a licensed Certified Public Accountant in the state of Florida since 2008. Naomi enjoys spending time volunteering in the community and currently serves on the advisory boards for the Jacksonville University College of Arts and Sciences and the Flagler College Women of Vision.
Naomi has a true passion for working with communities and in partnerships to improve the quality of life for under-represented populations. She is able utilize her diverse skill set and background to add value and provide strong leadership across a variety of functional areas. Her mantra, quoted from Peter Drucker, is “…leadership is lifting a person's vision to high sights, the raising of a person's performance to a higher standard, the building of a personality beyond its normal limitations”.
“I am so excited to join the executive leadership team at Goodwill. I have been a Goodwill donor and a shopper for many years, and now I get to learn the business from the inside out and contribute to creating employment opportunities and helping individuals in our community succeed beyond what they thought was possible for themselves.”
Dr. Linda D. Woodard, CWDP, GCDF, CPRW, CCSP Chief Mission Officer
Dr. Linda brings to Goodwill over 25 years worth of professional experience in workforce and career development. She began her professional career as a sales/lubrication engineer for a major oil company. Since that time, Dr. Woodard has been in senior-level positions throughout her career where she managed multiple teams and had oversight of multi-million dollar budgets. In 2015, she came to Jacksonville to lead Florida State College at Jacksonville’s (FSCJ) Workforce Education Division. There, she provided strategic oversight for Continuing Education (CE) open enrollment programming, Corporate Training & Learning Solutions, and multiple workforce development grant-funded programs. Since July 2017, Dr. Woodard has been working for her own business LDW Group LLC and in 2022 expanded services overseas. In addition to having her Doctorate in Education from National American University-Roueche Graduate Center, Community College Leadership Program, she earned a Master of Science in Business Management and a Bachelor of Science in Mechanical Engineering. Dr. Woodard also brings a number of impressive certifications; Trained Everything DiSC® Assessment, Modern Classroom Certified Trainer (MCCT®), John Maxwell Certified Leadership Coach and Trainer, Certified Career Services Provider (CCSP), Certified Professional Résumé Writer (CPWR), Global Career Development Facilitator Instructor (GCDFI) Certification, and many more! To say that Dr. Linda’s accomplishments and professional experience encompasses administrative management and program design and development in secondary and higher education systems, governmental agencies, and nonprofit businesses.
“The mission of Goodwill “to remove barriers to employment” aligns perfectly with my personal and professional visions. I am ecstatic to join such a dedicated team of professionals, and to advance such a noble cause in supporting the communities in north Florida”
Chief Fund Development Officer
Rachael Mueller is our new Chief Fund Development Officer (CFDO). This is a brand new role for Goodwill Industries of North Florida. In this role, Rachael will develop and implement a mission-driven fundraising strategy to connect donors to the mission of Goodwill as we continue to change thousands of lives by removing barriers to employment through training, education, and career opportunities. Rachael is passionate about creating organizational sustainability for non-profits through fundraising and marketing efforts. Rachael has over 10 years of experience in the non-profit sector, she obtained her bachelor's degree from Flagler College and her Juris Doctorate from Florida Coastal School of Law. Rachael is an active member of the Planned Giving Society of Northeast Florida, the Association of Fundraising Professionals, and the Women's Giving Alliance through the Community Foundation for Northeast Florida. Throughout her life, she had her hands full of leadership and volunteer roles, student government, pro bono work, and much more. While in law school, Rachael found her "healthy breaks" from the books by volunteering in the non-profit sector. She quickly found space to use her intellectual knowledge while combining her passion for the industry and more importantly the individuals that we serve.
"I am thrilled to join the executive team at Goodwill to help create a culture of philanthropy."
Vice President of DGR Operations
Ken is a lifelong resident of North East Florida, growing up and residing in Nassau County. He has been married for 30 plus years to his wife Robin; they have two boys and one grandchild. Prior to Goodwill, Ken spent eight years in commercial laundry, both hospitality and uniform.
After moving on from laundry, Ken began a seven-year career with a national third-party logistics company managing a local distribution site. The commercial laundry experience is what brought Ken to Goodwill in 2007 with a partnership to be apart of a management team to run Goodwill's new healthcare laundry.
In 2012 Ken became an official Goodwill employee heading up the warehouse, transportation, and aftermarket operations for Goodwill.
Vice President of Finance
Nick grew up in the Tampa Bay area before moving to Jacksonville in 2012. He holds a Bachelor's in Accounting and a Master's of Business Administration from the University of South Florida. He has been a CPA since 2009. Nick has experience in both private and public accounting and, along the way, gained an appreciation for the tremendous impact not-for-profits have on the community.
His public accounting experience was gained with a firm that had a niche in the not-for-profit arena, and he jumped at the opportunity to join the Goodwill team back in 2013. Nick is involved in all aspects of accounting and treasury management and assists the executive team in evaluating new opportunities that have the potential to advance the mission of helping individuals find employment and advance their careers.
Nick is excited to see what the future holds; in his first seven years with Goodwill, the organization added Take Stock in Children of Duval, A-STEP, and Goodwill Temps to the mission and bolstered the offerings and opportunities to serve the community.
Vice President, Marketing & Communications
Rebekah grew up in the Destin, Florida, area after her family transplanted from New Jersey. She holds a Bachelor’s in International Affairs and Religion, Master of Arts in International Affairs and Political Science from Florida State University.
Rebekah joined the executive team in March 2021. She brings 8+ years of experience in marketing and communications to this role. Rebekah specializes in traditional and digital marketing, branding, writing/editing, social media, public & media relations, crisis communications and website development. Her most recent experience was with Rethreaded as the Director of Marketing. Rethreaded provides a second chance at life for survivors of human trafficking in Jacksonville, Florida, through direct employment and support services. Rethreaded’s mission closely aligns with Goodwill’s to remove barriers to employment.
While employed with Rethreaded, Rebekah developed Rethreaded brand elements and retail packaging, developed and directed all public relations, communications, marketing, ecommerce and advertising -- inclusive of all social media campaigns. Prior to Rethreaded, Rebekah served as a public information officer & internal communications specialist at the Florida Department of Health in the crisis communications unit; And as an account executive with Tucker Hall consulting firm primarily planning and executing public relations & crisis communications for Florida-based government, private organizations and businesses.
Rebekah will be able to use her expertise and skills to expand the number of individuals who know and understand the mission of Goodwill and the good work done to remove the barriers to employment. Top priorities for this new role include addressing “hot issues” in the media, supporting Strive to Succeed, increasing positive social media engagement, developing and implementing marketing strategy, working with strategic partners and much more.
Vice President of Fund Development
Michelle Clowe came to Goodwill in 2020 to fill a new position as Mission Development Director. Since that time, the Resource Development Department manages over $3,000,000 in grants and donations which fund Mission Services programs. Michelle was instrumental in launching Goodwill’s Internship programs in Duval and Alachua Counties providing youth employment opportunities and training. Michelle designed and implemented Goodwill’s Financial Wellness program, Good$cents offering financial literacy and coaching to our employees and mission services participants. Michelle is a graduate of Boston College where she earned a degree in Economics with a concentration in Urban Planning. Prior to coming to Goodwill, Michelle served 8 years as Director of Refugee Services at World Relief and received the 2013 FBI Director's Community Leadership Award recognizing her service to refugees and victims of trafficking.
"I love the mission of Goodwill "to remove barriers to employment". I see our employees live this mission everyday and I am so happy and proud to be a part of the Goodwill family."
Vice President of Retail
Jessica is responsible for 27 million dollars in revenue and 350 employees. She has been with Goodwill for 20 years. During her tenure at Goodwill of North Florida, she has held the position of Store Manager, Regional Manager and Director of Training and Director of Retail which helped to build her skills and knowledge of donated goods. As the Director of Training, she created the training program and training materials for the Retail Leadership Program. Prior to working at Goodwill, Jessica worked at Disney as an automated artist which allowed her to express her creative side. Jessica received her bachelor’s degree from the University of North Florida where she graduated Magna Cum Laude. Jessica has been at the forefront of implementing tactics which have improved the overall efficiency of the Retail team. Jessica has also been steadfast in her support of Goodwill and our Mission stating, “I love this company, the wonderful things we do, the wonderful staff that makes everything happen and I’m proud to be part of the team.
Vice President, New Mission Ventures
Dane is a life-long Jacksonville resident, who remembers the humble beginnings of Goodwill’s store in Mandarin that was just a short bike ride from his home. Dane has a Bachelor’s of Science from the University of North Florida and a Master’s of Non-Profit Management from the University of Central Florida. Dane married his college sweetheart in 2003 and is the proud father of two children. Dane came to Goodwill of North Florida in 2009 with an extensive background in entrepreneurship and risk management, and during his tenure has managed numerous departments including mission services, risk management, safety, and administration. A self-professed Jack-of-all-Trades who believes firmly in self-development and training, he holds numerous designations and certifications, and is an instructor at the Jon Huntsman Leadership Institute. Dane is thrilled to be part of the mission services side of Goodwill’s operation saying, "it’s hard to have a bad day when your job allows you to see others being lifted up.”
Vice President of Business & Community Engagement
Sammy Green brings a unique and diverse background to Goodwill with over 30 years of military, recruitment, and workforce development experience at the state and government level with CareerSource Northeast Florida and the United States Army. Throughout his long and successful tenure, he’s developed a proven track record of building effective teams, partnering with an array of stakeholders to tackle complex issues, and helping to grow and scale multifaceted businesses across multiple industry sectors. Goodwill Industries is the nation’s largest private provider of training and employment services for people with disabilities and special needs. A position that changed Sammy's life and prepared him for this in the years before joining Goodwill, is when he became a board member for Making Strides For Autism, Inc., a nonprofit organization with a mission to provide support, training, and advocacy for autistic families and individuals. It has allowed him to use his combined business expertise and personal values to help make our community more accessible and inclusive. He has witnessed the positive impact of enhancing the lives of people with disabilities, special needs, and their families. Sammy holds a Bachelor of Business degree from Argosy University and earned a Master of Business Administration degree from Barry University. "Jerry Dunn said, 'Don't limit your challenges; challenge your limits.' I’m thrilled to join the leadership team at Goodwill, I believe significant barriers to employment still exist. I’m ready to tackle these challenges by assisting Goodwill in locating the right match between the employer’s needs, the employee's skill set, and the job."