CEO & President
David Rey is CEO and President for Goodwill Industries of North Florida, Inc., a not-for-profit organization dedicated to assisting individuals who face barriers to employment. With 20 years of finance and accounting experience, David has been with Goodwill for nearly a decade, most recently serving as Chief Financial Officer, where he led the organization's Information Technology, Facilities, Risk Management and Real Estate teams.
A Michigan native, David's family relocated to the Florida Keys when he was eight years old. At 18, he began attending Santa Fe College in Gainesville before receiving both bachelor's and master's degrees from the University of Florida. David currently resides in Clay County and is a proud father to his daughter and son, who are all avid sports enthusiasts.
David's extensive background in finance started at Ernst & Young in Orlando before joining the team at Morrison Homes, a top 20 national home builder. In 2009, economic challenges from the recession unexpectedly placed David in a season of unemployment. David's obstacle unfolded a new level of compassion and understanding for those enduring the plight of unemployment. This journey ultimately led him to an opportunity at Goodwill in which he has been able to further Goodwill's mission to transform lives by providing training, trade certifications and job placement services.
David's experience has brought him to be a natural spokesperson for Goodwill, educating the public and fostering relationships throughout North Florida with his passion for the work that is achieved every day. As his daughter says, "failure is just a launching point for potential greatness."
Chief Mission Officer
Leah has led the Goodwill Mission Services Department for six years and currently serves as the Chief Mission Officer. She holds a Bachelor's Degree in Education/Special Education from the University of Washington as well as a Master's Degree in Non-Profit Management from the University of Central Florida. Leah has an extensive background in program and resource development and brings her experience in the management and development of Goodwill mission service programs.
Leah's passion for the non-profit sector began in Jacksonville in 1995, when she developed and operated a foundation in partnership with NIKE and the NFL focused on assisting low-income teen girls navigate a pathway to college through sports. Leah's experience expanded as she worked to replicate the program in six other NFL franchise cities.
Leah resides in Jacksonville Beach and enjoys time with her three children and is happiest when outside, active and in or near the ocean.
Chief Real Estate Officer
A 20-year veteran member of Goodwill of North Florida's Leadership Team, Karen has assisted the organization's efforts to enhance its physical footprint, community reputation and dedication to developing future servant leaders.
A Florida State University Alumni and graduate of Goodwill International's Executive Development Program, Karen has overseen multiple departments including Marketing, Administration and Operations.
In February 2020, Karen was appointed Chief Real Estate Officer. In this singularly focused role, she plans and directs all real estate activities, including land, building and acquisitions, leasing, and identification of new sites, while overseeing 50+ properties in Goodwill's current portfolio.
Karen's family is native to Jacksonville. She resides in Ponte Vedra Beach and enjoys a laid back lifestyle of beach walks, bike riding, reading and Pilates.
Chief Human Resources Officer
Transforming strategy into results and leading change management initiatives for a culture of high performance, quality, and excellence are cornerstones of Lisa Smith's career. She has a proven track record of understanding key business drivers, cultivating relationships, and building consensus for organizational improvement.
As the Chief Human Resources Officer for Goodwill Industries of North Florida, she sets the strategic direction for promoting a positive and inclusive work environment that will enable all individuals to maximize their potential, performance, and effectiveness.
She has more than 20 years of leadership and management experience with increasing scope and responsibility. Lisa has received numerous awards for outstanding performance which reflect her commitment to creating cultures of excellence.
Vice President of Operations
Ken is a lifelong resident of North East Florida, growing up and residing in Nassau County. He has been married for 30 plus years to his wife Robin; they have two boys and one grandchild. Prior to Goodwill, Ken spent eight years in commercial laundry, both hospitality and uniform.
After moving on from laundry, Ken began a seven-year career with a national third-party logistics company managing a local distribution site. The commercial laundry experience is what brought Ken to Goodwill in 2007 with a partnership to be apart of a management team to run Goodwill's new healthcare laundry.
In 2012 Ken became an official Goodwill employee heading up the warehouse, transportation, and aftermarket operations for Goodwill.
Vice President of Finance
Nick grew up in the Tampa Bay area before moving to Jacksonville in 2012. He holds a Bachelor's in Accounting and a Master's of Business Administration from the University of South Florida. He has been a CPA since 2009. Nick has experience in both private and public accounting and, along the way, gained an appreciation for the tremendous impact not-for-profits have on the community.
His public accounting experience was gained with a firm that had a niche in the not-for-profit arena, and he jumped at the opportunity to join the Goodwill team back in 2013. Nick is involved in all aspects of accounting and treasury management and assists the executive team in evaluating new opportunities that have the potential to advance the mission of helping individuals find employment and advance their careers.
Nick is excited to see what the future holds; in his first seven years with Goodwill, the organization added Take Stock in Children of Duval, A-STEP, and Goodwill Temps to the mission and bolstered the offerings and opportunities to serve the community.
Vice President, Marketing & Communications
Rebekah grew up in the Destin, Florida, area after her family transplanted from New Jersey. She holds a Bachelor’s in International Affairs and Religion, Master of Arts in International Affairs and Political Science from Florida State University.
Rebekah joined the executive team in March 2021. She brings 8+ years of experience in marketing and communications to this role. Rebekah specializes in traditional and digital marketing, branding, writing/editing, social media, public & media relations, crisis communications and website development. Her most recent experience was with Rethreaded as the Director of Marketing. Rethreaded provides a second chance at life for survivors of human trafficking in Jacksonville, Florida, through direct employment and support services. Rethreaded’s mission closely aligns with Goodwill’s to remove barriers to employment.
While employed with Rethreaded, Rebekah developed Rethreaded brand elements and retail packaging, developed and directed all public relations, communications, marketing, ecommerce and advertising -- inclusive of all social media campaigns. Prior to Rethreaded, Rebekah served as a public information officer & internal communications specialist at the Florida Department of Health in the crisis communications unit; And as an account executive with Tucker Hall consulting firm primarily planning and executing public relations & crisis communications for Florida-based government, private organizations and businesses.
Rebekah will be able to use her expertise and skills to expand the number of individuals who know and understand the mission of Goodwill and the good work done to remove the barriers to employment. Top priorities for this new role include addressing “hot issues” in the media, supporting Strive to Succeed, increasing positive social media engagement, developing and implementing marketing strategy, working with strategic partners and much more.
Vice President of Career Services
Dane is a life-long Jacksonville resident, who remembers the humble beginnings of Goodwill’s store in Mandarin that was just a short bike ride from his home. Dane has a Bachelor’s of Science from the University of North Florida and a Master’s of Non-Profit Management from the University of Central Florida. Dane married his college sweetheart in 2003 and is the proud father of two children. Dane came to Goodwill of North Florida in 2009 with an extensive background in entrepreneurship and risk management, and during his tenure has managed numerous departments including mission services, risk management, safety, and administration. A self-professed Jack-of-all-Trades who believes firmly in self-development and training, he holds numerous designations and certifications, and is an instructor at the Jon Huntsman Leadership Institute. Dane is thrilled to be part of the mission services side of Goodwill’s operation saying, "it’s hard to have a bad day when your job allows you to see others being lifted up.”
Vice President of Retail
Jessica is responsible for 27 million dollars in revenue and 350 employees. She has been with Goodwill for 20 years. During her tenure at Goodwill of North Florida, she has held the position of Store Manager, Regional Manager and Director of Training and Director of Retail which helped to build her skills and knowledge of donated goods. As the Director of Training, she created the training program and training materials for the Retail Leadership Program. Prior to working at Goodwill, Jessica worked at Disney as an automated artist which allowed her to express her creative side. Jessica received her bachelor’s degree from the University of North Florida where she graduated Manga Cum Laude. Jessica has been at the forefront of implementing tactics which have improved the overall efficiency of the Retail team. Jessica has also been steadfast in her support of Goodwill and our Mission stating, “I love this company, the wonderful things we do, the wonderful staff that makes everything happen and I’m proud to be part of the team.