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Fashion on the Fly

Fashion on the Fly is an exciting new Goodwill event launched in 2013 with great success, thanks to the generous support of local celebrities, bloggers and fashion professionals. Held at Bluetique, our upscale thrift store at Ponte Vedra Beach, the event challenges the area’s top fashionistas to assemble a killer outfit from Bluetique’s wide selection of high-end apparel and accessories in 30 minutes or less.

Our first Fashion on the Fly event featured 11 teams, each of which was given an outfit theme ranging from first-date dinner and a movie to walking the red carpet. The ensembles were judged by local celebrities, and prizes were awarded for first second and third place, as well as the People’s Choice based on the number of “likes” received on Bluetique’s Facebook page. After the event, the ensembles were available for sale at the store.

Fashion on the Fly helps spread the word about the tremendous range of designer-quality clothing, shoes and accessories that are available at Bluetique for just a fraction of boutique prices.