Welcome our new CEO: David Rey

David Rey, CEO

We are excited to announce David Rey as our new Chief Executive Officer of Goodwill Industries of North Florida. David has been with Goodwill for nearly 10 years. He believes in our mission and has a heart for serving those who are seeking employment. David knows firsthand the adverse affects of job loss. In 2009, he became unemployed for over a year.

“It was devastating. My family and I knew a year in advance and planned for the layoff but we couldn’t have imagined the effects emotionally, financially and spiritually,” said David. “Due to my own personal experience with unemployment, I understand what it looks like, what it feels like and it allows me to meet the people we serve where they are.”

Since joining Goodwill, David has been instrumental in creating sustainable and transformational change within the organization. As CFO, he improved efficiency and productivity within the Accounting department through, hiring additional highly trained staff and streamlining process management. He also serves as a mentor for all staff.

After a nationwide search of over 100 candidates, David was named CEO and began his new role on January 1, 2020. To learn more about David’s story check out this article from the Florida Time-Union